Creative briefing
Creative briefs offer a road map to creative teams. Who, what, where, why and how. Those might seem like simple questions, but addressed up-front, they save the spinning that comes with an ill-defined assignment.
A good creative brief saves countless hours and resources, and leaves the energy for the creative work. Where it belongs.
Most importantly, a creative brief acts as inspiration, a compelling advertisement for the creative work ahead.
Here are a few examples of creative briefs I've crafted to help get a project on track, and give it a clear value proposition.
A good creative brief saves countless hours and resources, and leaves the energy for the creative work. Where it belongs.
Most importantly, a creative brief acts as inspiration, a compelling advertisement for the creative work ahead.
Here are a few examples of creative briefs I've crafted to help get a project on track, and give it a clear value proposition.
| m365_freemium_-_creative_brief.pdf |
| invoicing_creative_brief.pdf |
| customer_manager_-_creative_brief.pdf |
| convene_-_creative_brief.pdf |