JENNIFER BOST | WRITER + STRATEGIST
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Creative briefing

Creative briefs offer a road map to creative teams—who, what, where, why, and how. Those might seem like simple questions, but addressed up-front, they save the spinning that comes with an ill-defined assignment.

A good creative brief saves countless hours and resources, and leaves the energy for the creative work. Where it belongs.

Most importantly, a creative brief acts as inspiration, a compelling advertisement for the creative work ahead.

Here are a few examples of creative briefs I've crafted to help get a project on track, and give it a clear value proposition.
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m365_freemium_-_creative_brief.pdf
File Size: 98 kb
File Type: pdf
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invoicing_creative_brief.pdf
File Size: 90 kb
File Type: pdf
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customer_manager_-_creative_brief.pdf
File Size: 92 kb
File Type: pdf
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convene_-_creative_brief.pdf
File Size: 112 kb
File Type: pdf
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Jennifer Bost. © Copyright 2016.
​All rights reserved.
  • Home
  • Meet Jennifer
  • Portfolio
    • UX writing
    • Copywriting
    • Blog posts
    • Creative briefs
    • Product naming
    • Playbooks
  • Podcast
  • Contact