JENNIFER BOST | WRITER + STRATEGIST
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UX writing

Office 365 Business center is a new "suite" of apps specifically designed for small businesses. When customers first visit the service, we offer up a short welcome to set the tone and introduce ourselves. ​
Microsoft Bookings, an app within Office 365 Business center, simplifies how customers schedule and manage appointments. This is the empty state customers see when they visit the Bookings page for the first time. 
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Microsoft business apps are meant to look and feel like a family. We designed a series of error pages for all the app teams to use, rather than go off on their own. 
Outlook Groups was built as a stand-alone mobile app for accessing group conversations and files. Over the years, its popularity resulted in our merging these features into the Outlook mobile app. Sometimes taking an app off the market is a good thing. We created a series of in-app messages to notify customers about the change, and a final landing page to reroute customers to the Outlook mobile app. 
Send, a Microsoft Garage app, expands your notion of how email is delivered. We built the app from the ground up and launched it within a few months. I crafted the brand playbook, which included messaging for the marketing site, app store description, and in-product experience. 
Microsoft Tossup, a Microsoft Garage app, allows people to make group decision fast. I crafted the brand playbook, which included messaging for the marketing site, app store description, and in-product experience. ​
Office 365 admin center, where admins go to manage their company account, is where we communicate service updates and changes to customers. Many years ago the product team was trying to improve their methods. We designed this pop-up message to introduce a new feature in the product experience. It was the first experiment of its kind, and allowed the SharePoint team to grow their understanding of how to communicate change to their customers in a helpful and effective way. And it helped change the way we talked to admins, which had been focused on a highly technical IT pro audience up until this point. 
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Windows 10 Mail and Calendar apps are pre-installed on all Microsoft Windows devices. This splash screen is seen by millions of people around the world when they first launch the apps. It was an opportunity for us to express our brand promise and set expectations with our customers. 
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Jennifer Bost. © Copyright 2016.
​All rights reserved.
  • Home
  • Meet Jennifer
  • Portfolio
    • UX writing
    • Copywriting
    • Blog posts
    • Creative briefs
    • Product naming
    • Playbooks
  • Podcast
  • Contact